As a self-proclaimed certified barista (I took a short barista course last year!), I was more than excited when I was asked to attend the Café Malaysia fair, the first international café equipment, supplies and technology exhibition. Truth be told, it was my first time attending a fair and my visit has taught me a few things to keep in mind when attending fairs. Below are five things to remember when attending a fair for the first time:
- Get as much information as possible on the fair that you will be attending. Find out the vendors that will be in attendance, the fair’s target audience and some of the highlights that will be held during the fair such as activities, contests, etc. You will get a better idea on what the fair has to offer, which will then help you prepare for the event.
- Expect a crowd on the day of the fair. I did not think there would be so many people at the fair, so I decided to come an hour later. As soon as I entered the building, however, there was a long queue – attendees waiting for their turn to register for the event. Keep in mind that some fairs are only open to the public on certain days, and for other days, they are by-invitation only. Be sure to check which days you are allowed to attend.
- Know your business well. In order for you to get more information from the vendors (eg. quotes), you need to have full knowledge of your business such as the type of business you are running, the capacity of your business, etc. This will give the vendors a good idea on the status of your business.
- Remember to bring your business cards on the day of the event. If you do not have your business cards ready, you can always print your contact information on a piece of paper. Most vendors at the event will have a contact form that you can fill in so that they can get in touch with you.
- Take notes. This is very, very important, especially because there will be too much information given to you that it can be a bit overwhelming. Most vendors also provide brochures and leaflets for their businesses, along with their contact information to make it more convenient for you to get in touch with them in the future. A word of advice: Summarize your findings as soon as you get home while your memory is still fresh. This will help you identify the vendors that might be suitable for your business.